Woohoo! Announcing our $12.5 million Round A and introducing AI sales coaching solution to the wider world

BY:  Ariel Hitron
January 17, 2022
Updated on September 12, 2022

Table of Contents

We’re super-excited to share the news about our $12.5 million Series A funding round led by signals Venture Capital, with StageOne Ventures, Cardumen Capital, and a strategic investment by Zoom Video Communications, Inc. via the Zoom Apps Fund. This latest round brings the total capital raised by Second Nature to $15.5 million.

Our public announcement is a big milestone for Second Nature. The fact that we’ve reached this point so quickly, is testament to our early customers like Zoom, Check Point, SAP and others who believe in the value Second Nature brings to their salespeople, used our solution, and gave us feedback to help us improve,

We couldn’t have done it alone

Of course, this kind of achievement can’t happen in a vacuum. We owe our success to our amazing employees, who are the best team, and our investors who have always believed in our vision and supported us to go further.

As the company and product grows and continues to evolve in the coming year, we look forward to transforming the way sales people prepare and learn.

Second Nature group shot.

Subscribe to our Newsletter

    The Importance of a Dedicated Budget for AI Sales Tec...

    Read More »

    Tactics to Boost Remote Sales Effectiveness with AI R...

    Read More »

About the author

Ariel Hitron

Ariel is the CEO and co-founder of Second Nature

We’re Hiring

We have positions available in our Tel-Aviv and New York offices and remote/hybrid.

Check Our Open Positions

September 05, 2023

Sales professionals know that different types of products/services, companies with different values, and different types...

July 31, 2023

It might feel like you’ve only just finished SKO 2023, but it’s not too early...

June 13, 2023

Scripted calls may seem easy to do, but they are hard to do well. Salespeople...

See Second Nature for Yourself


Compliance & Certifications

With over 50K happy trainees