Avner Baruch (B.Eng.) is the founder of Project Moneyball, a cutting-edge methodology for Revenue Intelligence that combines consulting, an online academy, and a book series. With over 15 years of experience scaling Sales, Enablement, and GTM functions for high-growth SaaS companies such as Sisense, Rapyd, WalkMe, and Imperva, Avner has built a reputation for helping revenue leaders make smarter, faster decisions. As the author of the Project Moneyball Book Series, he empowers organizations to bridge data, behavior, and strategy to drive results across the full customer lifecycle—from end to start.