Hours of practice


Annual coaching
costs saved


Our founders experienced how hard it is to keep sales teams at tech companies performing their best with all the new products and messages constantly being introduced and new reps being onboarded. Yet, conversational technology has come a long way (Siri, Alexa and Google Home anyone?), so we turned that into a sales simulator, to help make talking about your products as easy as ahem 😉 second nature.

Second Nature is funded by signals Venture Capital, StageOne, Cardumen Capital and Zoom, and the company has offices in Tel Aviv and New York.

Second Nature’s Founders

Ariel Hitron

Alon Shalita

Engaging salespeople at these and other companies

Our Investors

We’re Hiring

We have positions available in our Tel-Aviv and New York offices and remote/hybrid.

Check Our Open Positions

Compliance & Certifications

With over 50K happy trainees