Practice sales conversations. Whenever. Wherever. However your sales team wants.

Meet Second Nature

Our mission is to revolutionize sales and service effectiveness and productivity. Leveraging cutting-edge AI role plays and lifelike avatars, we deliver innovative training solutions that are both easy and impactful. Our technology significantly enhances training efficiency, drives sales growth, and empowers customer-facing teams to excel consistently.

Our Story

Ariel and Alon met each other at their children’s kindergarten. In the midst of small talk they discovered they both share a deep passion for AI and innovation (among other things like pizza and karaoke). They both had experienced how hard it was to keep sales and customer facing teams performing at their best with long onboarding times, new products and on going changes in messaging, pricing and processes.

So seeing how technology was moving ahead so quickly, they became one of the few pioneering companies to use GPT 3 technology. From there the idea started becoming a reality. Making it Second Nature for any rep to excel in selling any product or service.

Second Nature’s Founders

Ariel Hitron


Alon Shalita


Engaging people all over the world

We’re Hiring

We have positions available in our Tel-Aviv and New York offices.

Compliance & Certifications

With over 50k happy trainees