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Artificial intelligence (AI) and machine learning (ML) are almost old news nowadays. Today all the buzz is about generative AI, or GenAI. Like “regular” AI, GenAI uses a set of techniques to discern patterns in existing data and use them to predict what will come next. GenAI is unique because it uses those predictions to generate new content, usually in response to a prompt.
For L&D leaders and sales enablement professionals, the big question is how to put GenAI to use to improve training, onboarding, and professional development. This article will discuss how GenAI transforms L&D, best practices for implementing GenAI in learning and training, and how Second Nature applies GenAI to improve L&D.
“Initially I thought this AI messaging would be more talking to younger audiences and tech companies and that’s that, but we’re seeing that everyone wants to take part in this because it significantly shifts what people can do in their jobs. It’s a superpower and no one wants to be left behind without a superpower. We’ve seen adoption in all sorts of companies with all sorts of audiences.”
GenAI platforms are awesome in their potential, but L&D and sales enablement professionals want to know how they can use them today to improve ongoing training, speed up onboarding, and boost performance. Here are four practical ways to use GenAI models to impact L&D.
Personalization is a key benefit for GenAI-driven learning. L&D professionals can feed employee learning preferences into a GenAI solution and receive customized learning paths for each user. Individuals benefit from relevant analysis that’s tailored to their needs.
What’s more, it’s possible to leverage the generative aspect of the model to produce learning experiences that are themselves personalized. A GenAI-powered L&D platform learns from user interaction and dynamically adapts lesson plans so that they address each user’s specific strengths and weaknesses.
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A GenAI-powered learning solution can provide users with detailed feedback in real time. That’s a very different experience to reading a document or watching a video, and then taking a quiz and getting your score sometime later. It turns learning into an active experience that boosts retention and recall.
A significant part of L&D activities involves creating new learning content. GenAI can help with this in two ways. One is to streamline composition, suggest drafts, and polish texts, and many platforms already integrate GenAI for this purpose. The second and very smart way is to use GenAI to repurpose existing content from its original form into a learning experience. For example, a recorded sales call can be turned into a marketing deck or a learning role play module.
For a long time, L&D teams have struggled to prove the impact of learning programs on business value. GenAI-powered solutions help close that gap by producing quantifiable, traceable data that connects performance uplift with training programs. Reliable reports measure changes in employee proficiency as a result of training, giving L&D leaders the data they need to demonstrate ROI.
“If you’re in L&D and you’re creating content and you’re still writing things manually instead of using any application of generative AI, then you’re moving slower than the incubators and early majority.”
At Second Nature, we’ve already put GenAI to work producing more effective training experiences for various roles across a number of verticals. We built our own GenAI models before it became a big buzz, and then infused our work with publicly available models to take advantage of all the benefits.
Second Nature users benefits from GenAI in three use cases:
Second Nature customers like Zoom, GoHealth, and Engaged Prospect utilize the GenAI advantages across verticals and sales methodologies, including transaction sales, regulated industries, customer support conversations, and training managers for difficult conversations with employees.
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Many L&D leaders feel uncertain about the best ways to go about introducing GenAI in their learning programs. From the work we’ve done with our clients, we’ve discovered three key best practices that can make the difference between success and failure: seamless integration, a solution foundation, and breaking learning down into smaller segments.
GenAI tools can be useful, but they only become transformative when you incorporate them into the flow of work. This is what Microsoft did, for example, when it took Copilot and made it part of the Office suite where people spend most of their working day. Second Nature’s GenAI training solution has native integrations into Salesforce or Hubspot, as well most major LMS platforms, to reduce friction and make training role plays available without context-switching.
Introducing GenAI into a solid infrastructure of knowledge and established workflows makes all the difference. At Second Nature, we’ve seen that training courses and role plays that are built on high quality content, integrated into clear workflows, and rest on a well-defined knowledge base deliver more effective results. We’ve seen this proven over and over again in the feedback we get from users, the increase in their learning scores, and in actual business outcomes for our customers.
Attention spans today are notoriously short, patience is low, and people expect immediate responses. Use GenAI to break learning content down into smaller chunks and build a learning program out of bitesize role plays and sessions that can be practiced individually. Then you can bring it all together in a final certifying practice conversation.
Ready to Discover What GenAI Can Do for Your L&D?
From faster content creation to personalized learning and instant analysis, GenAI-powered learning solutions are already making a significant impact on L&D. There’s no time to lose for L&D leaders to embrace GenAI and grow comfortable with utilizing all the benefits it offers.
Watch the full webinar with Ariel Hitron, CEO & Co-Founder, and Alon Shalita, CTO & Co-Founder, Second Nature.
Which GenAI-powered training platform delivers personalized learning paths?
Second Nature uses GenAI to power role play avatars that deliver personalized sales training conversations. Each sales rep experiences a customized training session that’s tailored to their individual learning styles and preferences.
Is there an AI-powered sales training solution that provides real-time feedback?
Yes, Second Nature’s AI-driven training role play solution delivers instant feedback for every session. The solution pushes recommendations in real time throughout the role play conversation, giving users immediate support to improve their sales conversations. Sales reps also receive a clear score along with a detailed evaluation of their tone, pace, style, success in covering content, and more.
Does Second Nature’s AI role play sales training solution integrate with Salesforce?
Yes, Second Nature integrates smoothly with Salesforce, delivering bitesize training sessions within the Salesforce platform. With Second Nature, there’s no need to switch contexts or interrupt the flow of work to complete a training session.
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