January 15, 2025, PALO ALTO , CA — Second Nature, a provider of leading AI role play training software, announced that it has received a coveted Gold award for Best Generative AI Sales Enablement Technology, in the Brandon Hall Group’s Excellence in Technology Awards. 

 

The Brandon Hall Group Excellence in Awards™ are given for work in Learning and Development, Talent Management, Talent Acquisition, Human Resources, Sales Enablement, Future of Work, and Education Technology. Second Nature was chosen from among many companies with innovative sales performance solutions to receive a Gold award. The full list of winners can be seen here. 

 

Second Nature is one of the first companies to provide a conversational AI training platform. The solution offers personalized AI role plays for sales, service, HR, and any customer facing teams. Leveraging cutting-edge AI role plays and lifelike avatars, Second Nature delivers interactive learning experiences that significantly enhance coaching efficiency, drive sales growth, and empower teams to excel consistently.

 

“At Second Nature, we use technology in innovative ways to improve sales performance and boost sales training experiences,”  said Ariel Hitron, CEO and co-founder of Second Nature. “We’re delighted that the Brandon Hall Group has recognized the ground-breaking nature of our AI training solution and chosen to present us with a Gold award in its prestigious Excellence in Technology Awards. It’s a validation of all the hard work we’ve put into making our solution easy to use and highly impactful.”

 

“In our 31st year, the Excellence in Technology Awards continue to showcase the best innovations in learning, talent management, talent acquisition, HR, workforce management, and sales enablement technologies. We are proud to receive applications from a diverse range of organizations globally, reflecting the ever-evolving landscape of technology solutions,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the Excellence Awards program.

 

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives based upon these criteria: fit the need, program design, functionality, innovation, and overall measurable benefits.

 

“Our awards program is distinguished by the thorough evaluation process led by industry experts. Judges meticulously score each entry, and our executive leadership team at Brandon Hall Group reviews and validates the judging and scoring. The level of the award is solely determined by the number of points, ensuring a fair and unbiased recognition of excellence in technology,” said Brandon Hall Group Chief Executive Officer Mike Cooke.

 

About Second Nature

Second Nature transforms the way people engage in conversations by offering AI-driven role plays tailored to any customer interaction. Our platform enables seamless onboarding, learning, practice, and certification at scale, preparing customer-facing teams for real-world scenarios. By enhancing training efficiency, driving sales growth, and empowering teams, Second Nature ensures consistent excellence in any customer interaction. www.secondnature.ai 

 

About Brandon Hall Group™ 

Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era.

 

For over 30 years, we have empowered, recognized, and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.”

 

The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We are honored to receive applications from organizations worldwide ranging from small, medium, large, and global enterprises to government, not-for-profits, and associations.