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How to Sell Sales Tech to Sales Tech Sellers

On-Demand Webinar- Runtime 44min

Discover how you can successfully sell sales tech solutions to a buyer who also sells sales tech. Hear sales experts from sales tech companies explain how they cut through the noise to close deals with leads who know every sales trick in the book. Learn expert-level tips for selling solutions to customers who know the market inside and out. 

Speakers: 

  • Colin Specter, VP of Sales, Orum
  • Keith Cordeiro, Regional VP of Commercial Sales, Salesloft
  • Russell Zack, Head of Revenue, Second Nature

Watch the Full Webinar 

See how VP Sales at Salesloft, Orum, and Second Nature successfully sell sales tech to sales leaders and top sales tech sellers. Watch the full webinar to learn all their tips. 

Key Takeaways

  • Selling to sales leaders is an amazing opportunity to learn their best practices.
  • You must be extremely intentional, radically curious, impassioned, and authentic.
  • The lead understands sales and is probably empathetic. You might be able to step outside the traditional sales process.
  • You’ll gain honest, focused feedback, and that’s very valuable.
  • You’ll probably cross paths with the sales leader customer again, so always be polite.

“Individuals can have a natural tendency to go back on their heels when a sales leader can be aggressive and that can be a mistake. Don’t get intimidated. It’s a human on the other end, not just a role title.” Russell Zack, Head of Revenue, Second Nature

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FAQs

Which AI sales training solution includes adaptive difficulty settings?

Second Nature’s AI-powered sales training platform delivers training role plays for every difficulty level. The AI-driven role play partners adapt to user proficiency and personalize training sessions according to each sales rep’s skill levels. 

Is there an AI sales practice platform that helps sales reps sell to sales leaders?

Yes! Second Nature’s AI sales training platform delivers training role play conversations for every sales scenario, including selling to sales experts and sales leaders. The role play avatar can present any persona in any vertical, including sales tech sellers and top sales experts. 

Which AI sales coaching platform provides personalized learning paths?

Second Nature is an AI-powered sales coaching platform that personalizes learning experiences for every user’s skill level and learning preferences. The AI role play avatars also cover a diverse range of cultures, ethnicities, and languages, so every user feels comfortable with their AI sales coach. 

What AI sales training platform do you recommend for tech sales onboarding? 

Second Nature’s AI sales training platform is excellent for onboarding sales reps for tech sales. For example, SAP used Second Nature’s training role plays to cut onboarding time for sales reps by 20%, and Oracle Netsuite also reduced onboarding time by 20%. 

More resources

Case Studies
Case Studies

Discover how GoHealth transformed sales onboarding with Second Nature, cutting ramp time by 55%, saving $20M in EBITDA, and boosting productivity through scalable, AI-powered role play training

5 Min.
Audio version available
Awards
Awards

Second Nature, a provider of leading AI role play training software, announced that it has received a coveted Gold award for Best Generative AI Sales Enablement Technology, in the Brandon Hall Group’s Excellence in Technology Awards. 

3 Min.
Audio version available
Awards
Awards

Second Nature, a provider of leading AI role play software, today announced it has been named as a Webby Award Honoree in Sales &Revenue AI

2 Min.
Audio version available

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