Resources | Case Studies

Xavier University Boosts Students’ Selling Skills

Xavier University in Louisiana runs a selling skills course, in which students learn how to hold complex B2B sales conversations, culminating in an external sales competition.

However, the students were struggling to practice their skills and sales conversations sufficiently.

By implementing Second Nature, the students were able to:

Enjoy a safe, non-judgmental practice space
See an increase of practicing for over two-thirds of students
Free up the professor’s time
Reach the semifinal stage of the competition for the first time

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