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We talk to many, many sales and sales enablement leaders about the sales coaching in their organizations. Besides their burning desire to practice sales role plays with Second Nature as often as they can (see what I did there? ), they often ask us how other companies are doing things, and we are happy to share non-proprietary information when we can.
But we wanted to get a broader sense of what companies are doing with their sales coaching, and answer some more philosophical questions like, are salespeople getting enough coaching? Is coaching helping them accomplish their goals? How is sales coaching impacting salespeople’s relationships with customers? Their confidence levels? Their sales success?
So we collected data from 100 sales leaders, individual salespeople, sales enablement and marketing people from mostly B2B companies.
We found some really interesting results, for example:
This is just a taste of the valuable insights from the survey; there’s lots more where that came from, along with nearly a dozen graphs and figures breaking it all down for you.
I encourage you to download the ebook for the full picture of the impact of sales coaching in the enterprise.
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