Woohoo! Announcing our $12.5 million Round A and introducing AI sales coaching solution to the wider world

BY:  Ariel Hitron
January 17, 2022

We’re super-excited to share the news about our $12.5 million Series A funding round led by signals Venture Capital, with StageOne Ventures, Cardumen Capital, and a strategic investment by Zoom Video Communications, Inc. via the Zoom Apps Fund. This latest round brings the total capital raised by Second Nature to $15.5 million.

Our public announcement is a big milestone for Second Nature. The fact that we’ve reached this point so quickly, is testament to our early customers like Zoom, Check Point, SAP and others who believe in the value Second Nature brings to their salespeople, used our solution, and gave us feedback to help us improve,

We couldn’t have done it alone

Of course, this kind of achievement can’t happen in a vacuum. We owe our success to our amazing employees, who are the best team, and our investors who have always believed in our vision and supported us to go further.

As the company and product grows and continues to evolve in the coming year, we look forward to transforming the way sales people prepare and learn.

Subscribe to our Newsletter

    Five Tips to Transform Your Sales Coaching and Increa...

    Read More »

    Thanks for an amazing 2021…Looking forward to 2...

    Read More »

About the author

Ariel Hitron

We’re Hiring

We have positions available in our Tel-Aviv and New York offices and remote/hybrid.

Check Our Open Positions


January 06, 2022

Five Tips to Transform Your Sales Coaching and Increase Revenue...

Our CEO, Ariel Hitron, recently shared his wisdom about sales coaching in the leading sales...

December 09, 2021

How to train sales teams in a continuous delivery SaaS...

Continuous delivery SaaS companies are loved by their customers because new features come quickly with...

November 04, 2021

9 Sales Coaching Tips to Transform & Accelerate Sales

Sales coaching is a real challenge for most enterprises, especially as you grow and your...

See Second Nature for Yourself