AI Role Plays and Coaching that Turn Training into Go-To-Market Execution

AI role plays and coaching that turn
training into go-to-market execution

Organizations that deploy Second Nature reduce ramp time by 34%, scale practice 6x
without pulling managers off the floor, and see 46% more deals closed on average.

Master Discovery Call

Oliver Thompson
Marketing Manager, Mid Size Tech Company
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Cold Call

Linda Turner
Graphic Designer
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NEW Video Avatar Discovery Call

Oliver Thompson
Sales Manager, ABC Solutions
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Objection Handling

Jonathan Johnson
Marketing Manager, Mid Size Tech Company
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Multi Persona Avatar Meeting for B2C

Jenny
B2C Specialist
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Multi Persona Avatar Meeting for B2B

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Jenny
AI Sales Coach
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Cold Call
4.6+ Stars on G2
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See What Second Nature Can Do

See what Second Nature can do

Watch how Second Nature transforms training from content delivery into performance at scale
helping teams drive real behavior change that leads to higher win rates, faster ramp up, and better customer experiences.

Watch how Second Nature transforms training from content delivery into performance at scale
helping teams drive real behavior change that leads to higher win rates, faster ramp up, and better customer experiences.

Oracle Nestsuite saw a 32% increase in sales opportunities, over 5,680 hours saved, and doubling their logos per month.

See it in action

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See it in action Play

GoHealth Cut onboarding time by 33%from 9 weeks to 5 weeks, saving tens of thousands of dollars per agent.

We achieved 100% participation in certification programs and improved skills among low-performing agents.

Head of Sales Enablement

Zoom

Second Nature gave us the ability to scale practice across our global sales team — reps improved their pitch delivery and we saw a meaningful lift in pipeline generation.

Gavin St. Louis

Director of Global Sales Productivity

I’ve created hundreds of thousands of [onboarding] programs over my career, but I can’t really verify if they know something. I can create the best training but I don’t know if they’ve got it,” says Michelle. But with Second Nature, “you can almost ensure your sellers know exactly what you need them to know.

Michelle Dotson

Senior manager of sales enablement

They loved the ability to practice in their own space without their manager or people until they felt confident enough, and that gave them confidence, and that confidence piece was a big deal to our greenfield new reps.

Gavin St Louis

Director of Global Sales Productivity

In 15 minutes we could create any scenario we want. It’s a very short process on the backside to get this
set up.

Jeff Cummings

Director of Sales Development

Our managers love the insights they get from Second Nature in coaching conversations with their reps, so they can really focus on the things they need to focus on instead of just thinking their reps know how to sell something. You can use AI to test and almost ensure your sellers know exactly what you need them to know.

Michelle Dotson

Senior manager of sales enablement

No one loves to practice, not in sports or anything, but that’s what gets you there. With AI we are able to make practice fun, reduce the barrier to entry, and you do it one-on-one so you don’t have that antsy feeling of doing it in front of your manager or VP or anyone else.

Gavin St. Louis

Director of Global Sales Productivity

One thing I appreciate about Second Nature is that real-time feedback. The simulation flags when the rep launches into solutions too early. Because understanding customer needs is really one of the biggest mistakes most salespeople make.

Michael Martin

Senior Director of Sales Enablement

Everyone hates certifications because it sounds like homework or final exams, but with Second Nature we completely gamified our certification process, and we have a 100% completion rate. 100%. Even we were amazed.

Mike Fisher

Enterprise Sales Productivity and Enablement

Second Nature gave us the ability to scale practice across our global sales team — reps improved their pitch delivery and we saw a meaningful lift in pipeline generation.

Gavin St. Louis

Director of Global Sales Productivity

We achieved 100% participation in certification programs and improved skills among low-performing agents.

Head of Sales Enablement

Zoom

Second Nature gave us the ability to scale practice across our global sales team — reps improved their pitch delivery and we saw a meaningful lift in pipeline generation.

Gavin St. Louis

Director of Global Sales Productivity

AI that You Can Easily Implement into Your Stack (Without Frustrating IT)

Second Nature integrates with any LMS via SCORM or LTI, and a variety of CRMs, SAML, and conference tools to bring AI role play training into your existing workflows.

How Teams Use Second Nature

How Teams Use
Second Nature

From sales floors to support centers, see how different teams practice with AI.

From sales floors to support centers,
see how different teams
practice with AI.

Sales

Sales

Train sales reps in AI-driven role plays that mimic real scenarios like discovery calls, needs assessment, objection handling, and product demos.

With Second Nature Deal Coach, sales reps receive targeted AI-driven coaching on live deals, helping them identify risks,uncover gaps, and take the right next steps. Managers can guide strategy and execution more effectively, ensuring every deal moves forward with confidence.

Train sales reps in AI-driven role plays that mimic real scenarios like discovery calls, needs assessment, objection handling, and product demos.
With Second Nature Deal Coach, sales reps receive targeted AI-driven coaching on li…

Enablement

Enablement teams design structured role-play programs, assign real-world scenarios, and use AI-driven feedback and analytics to ensure teams are understanding new messaging, products, and key initiatives.

L&D

L&D teams embed practice into their training programs enabling learners to apply knowledge in realistic scenarios, receive feedback, and build skills needed to succeed in their roles.

Support

Support agents engage in Ai-driven role plays of difficult scenarios like escalation, complaints and complex inquiries so they can improve responses, build confidence, and deliver better customer experience.

Create Winning Behaviors
that Become Second Nature

 The AI role play training solution used by Fortune 100 companies
to ramp faster and scale practice across any size team.

 The AI role play training solution
used by Fortune 100 companies
to ramp faster and scale practice
across any size team.

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30+ Languages

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Trusted by 2,000+ teams worldwide

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