Customer Webinar: How GoHealth and Zoom Use AI Role Play to Build Stellar Sales Teams

Discover how AI-driven role plays can train large salesforces to consistently high performance. Hear Mike Fisher, former Head of Enterprise Sales Productivity and Enablement at Zoom, and Jay Fortuna, SVP of Learning & Organizational Development at GoHealth, explain how they implemented AI role plays to train thousands of reps a year in complex products, and the business impact they experienced. Learn their top tips and plans for the future for AI-led sales training. 

SPEAKERS

  • Jay Fortuna, SVP of Learning & Organizational Development, GoHealth
  • Mike Fisher, Senior Director of Sales Operations, GTM Systems & Strategy, Pure Storage (speaking about his experience as Head of Enterprise Sales Productivity and Enablement at Zoom)
  • Ariel Hitron, Co-Founder and CEO, Second Nature

Watch the Full Webinar

See how GoHealth insurance and Zoom enterprise software implemented Second Nature’s AI training role plays to scale training, save time, and increase sales. Watch the full webinar to learn all their tips.

KEY TAKEAWAYS​

  • High-performing sales reps need a lot of role play practice, but managers don’t have the time and sales reps don’t have the knowledge to deliver useful feedback
  • Second Nature enabled Zoom and GoHealth to run unlimited training role plays without adding resources
  • Sales reps at GoHealth and Zoom strengthened their confidence, soft skills, and technical expertise through AI-powered role-play training
  • Detailed reporting gave managers real visibility into training needs
  • GoHealth cut onboarding by 33% and raised productivity by 50%

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FAQs

Can AI role play training work for both enterprise and B2C companies?

Yes. GoHealth serves insurance consumers while Zoom serves enterprise customers. AI training role plays are flexible enough that both companies used them to drive productivity and sales. 

What best practices should I follow when implementing AI training role plays?

GoHealth’s Jay Fortuna and Zoom’s Mike Fisher agreed that you should divide your sales conversations up into shorter role plays, so that sales reps can practice chunks before running through the full longer conversation. 

Do I need extra resources to run AI role play training?

No, the beauty of AI-powered role plays is that you can run more role play training without more resources. In fact, both Zoom and GoHealth reported that they freed managers from time-consuming evaluations, so they could conduct more targeted coaching. 

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