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Zoom automates sales certification with AI for global sales team

Case study: Zoom automates sales certification

Zoom, a leading video and communications platform company, had to share updated sales messaging with sales teams that are scattered around the world and have wildly differing levels of experience. It needed to ensure that everyone can communicate the full value of the solution, and to do so in a way that would engage sales employees.

Other sales certification solutions were unexciting, time-consuming, and not very effective. But with Second Nature, Zoom experienced:

  • 100% sales employee participation
  • A measurable rise in the number of practice pitches performed by each employee
  • A noticeable improvement in each rep’s mastery of sales messaging
  • A drop in friction between sales enablement personnel and sales representatives

And the salespeople had fun!

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