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How GoHealth Insurance Scaled High-Pressure Sales with AI Training

Discover how GoHealth overcame the challenges of scaling complex, high-pressure insurance sales using AI-powered sales training. Hear Chris Solomon, GoHealth’s Director of Onboarding and L&D, explain how his company implemented Second Nature’s role play coaching software into their training workflows, the real business results they saw, and what they plan to do next with their AI training advantage. Learn concrete tips about how to implement AI-powered sales training. 

Speakers: 

  • Chris Solomon, Director of Onboarding and L&D, GoHealth
  • Russell Zack, CRO, Second Nature

Key Takeaways from the Webinar:

  • GoHealth was struggling to scale sales teams without compromising its high standards of excellence 
  • Second Nature’s effective role play partners and consistent feedback improved soft skills as well as product knowledge
  • GoHealth increased insurance sales by 21%, cut onboarding time by 33%, and increased practice 7x without adding more resources
  • GoHealth plans to use AI to enhance their services, sharpen their competitive edge, and keep ahead of changing customer needs

“Our AI groups outperformed our traditional role play groups, because Second Nature has the consistency factor, the repeatability factor, the scalability factor, just the ease factor that makes it possible to get so much more consistent results” – Chris Solomon, Director of Onboarding and L&D, GoHealth

Watch the Full Webinar: See how GoHealth implements Second Nature’s AI-powered sales training to scale sales without compromising on excellence, in a high-pressure insurance sales environment. Watch the full webinar to learn all their tips. 

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FAQs

Does AI-powered sales training work for complex insurance products?

GoHealth used AI-powered sales training to drive 21% more sales for very complex Medicare products with strict compliance requirements. 

What are best practices for implementing AI-driven sales training?

Best practices from Chris Solomon at GoHealth include running pilots, letting data drive the rollout, and beginning with just one line of business before extending it. 

Is AI-powered training only relevant for sales?

No, GoHealth found that AI-powered training is also impactful for HR conversations, hiring, and a range of soft skills.

Can AI-powered sales training improve sales soft skills? 

Yes. Second Nature’s AI-driven sales training provides timely feedback about soft skills like active listening, expressing empathy, negotiating, and tone and pace, which are important for sales. 

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