May 13, 2026, TEL AVIV, Israel — Second Nature was recognized as an Award Winner in the Artificial Intelligence/Machine Learning (Product) category of the 2026 Evan Kirstel’s We Love Tech Awards, an annual program celebrating the individuals, organizations, and products reshaping how enterprises work, communicate, secure data, serve customers, and put artificial intelligence into responsible production.
Second Nature is a leader in the field of AI role play training software. The solution provides realistic AI avatars that conduct personalized role plays for a range of customer-facing roles, HR, and managerial positions. The lifelike, interactive learning experiences, timely feedback, and on-demand availability strengthens coaching efficiency to sharpen performance and drive revenue and brand loyalty.
“Second Nature is solving the part of enterprise learning that traditional training decks have always missed, the actual conversation. AI personas that let employees practice the moments that matter, with instant feedback, is the difference between passive learning and real skill development, and it is exactly the kind of in-production AI use case this award celebrates,” said Evan Kirstel, Founder, We Love Tech Awards.
“Second Nature is constantly focused on using technology to improve the employee learning experience,” said Ariel Hitron, CEO and co-founder of Second Nature. “We’re delighted that Evan Kirstel and associated judges recognized our innovative approach and appreciate the role that AI can play in driving up training impact.”
Second Nature recently featured in an academic paper authored by Johannes Habel, Professor of Marketing at the University of Houston’s Sales Excellence Institute. The detailed analysis of data from Second Nature customer United Rentals found that Outside Sales Reps who used Second Nature achieved up to 35.2% revenue uplift.
The 2026 We Love Tech Awards recognize honorees across Individual, Organization, and Product nomination types in 15 solution categories spanning artificial intelligence, cloud computing, customer experience, cybersecurity, SaaS, IoT, and more. Almost 400 volunteer judges evaluated entries using the program’s domain-specific scoring framework. View the full list of 2026 winners.
Second Nature transforms the way people engage in conversations by offering AI-driven role plays tailored to any customer interaction. Our platform enables seamless onboarding, learning, practice, and certification at scale, preparing customer-facing teams for real-world scenarios. By enhancing training efficiency, driving sales growth, and empowering teams, Second Nature ensures consistent excellence in any customer interaction. www.secondnature.ai
Evan Kirstel is one of the most influential voices in B2B technology, with a social reach of more than 550,000 followers across his podcast, YouTube, LinkedIn, X, and Instagram. With years of experience working with Fortune 1000 brands, Evan helps companies harness social media for strategic growth, audience engagement, and social selling. Learn more at evankirstel.com.
Business Intelligence Group (BIG) is an independent awards organization that has been recognizing outstanding achievement in business since 2012. Now in its 14th awards season, BIG operates more than 10 annual programs spanning innovation, artificial intelligence, cybersecurity, customer service, cloud computing, sustainability, sales and marketing, workplace culture, and women’s leadership.
Unlike popularity contests, BIG programs use professional judging panels and objective scoring benchmarks to identify organizations, products, and individuals making real, measurable impact. Winners receive a complete promotional toolkit – including blockchain-verified credentials, press release support, social media assets, and featured placement across BIG’s global community of more than one million business professionals
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Second Nature, a provider of leading AI role play software, today announced it has been named as a Webby Award Honoree in Sales &Revenue AI
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