Your brain trained. But did it remember?

Your brain trained. But did it Remember?

Your brain forgets 70% of what it learns within a week. Most sales training never stood a chance.

In this session, Dr. Coral Shachar unpacked the neuroscience behind why training fades, and what it actually takes for knowledge to stick. But the moment that brought it home? That was Jay Fortuna.

Jay shared what happened when his team embedded AI Role-Plays into their workflow. Not a pilot. Not a one-off experiment. A real shift in how his reps prepared, practiced, and performed, and the revenue results that followed.

SPEAKERS

Dr. Coral Shachar, PhD, founder of the Institute for Brain Function Optimization
Jay Fortuna, SHRM-SCP, SVP Talent & Operations

KEY TAKEAWAYS

Why forgetting is baked into traditional training — and how to engineer around it
How Jay’s team adopted AI Role-Plays and what that looked like on the ground
The performance changes Jay noticed, and the numbers that backed them up
What he’d do differently, and what he’d never go back on

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