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How SAP scales with Second Nature

On-Demand Case Study: Runtime: ~18 minutes

Discover how SAP leveraged Second Nature’s AI sales coaching solution to scale its sales training and improve sales conversations across a diverse range of team members. In this case study, Susan Greenberg, SAP’s Global PreSales Readiness Lead, shares how they integrated conversational AI into their training workflows to accelerate learning, improve sales skills, and provide personalized feedback.

Watch the full video to learn how SAP scaled its coaching programs with Second Nature’s conversational AI, improving skills across all levels of sales professionals.

Ready to see how AI can transform your sales training?

“With Second Nature’s Jenny, reps can practice in a safe environment, receiving real-time feedback on their skills and messaging.” – Susan Greenberg, SAP

Meet the Speaker: Susan Greenberg, Global PreSales Readiness Lead, SAP

With over 10 years at SAP, Susan leads the efforts to empower SAP’s sales teams, focusing on pre-sales readiness and coaching to ensure consistent, high-quality sales conversations.

Key Takeaways

  • Scaling sales coaching: SAP used AI roleplays and personalized feedback to elevate coaching at across all teams.
  • Real-life applications of AI in sales training: Second Nature’s AI boosted the performance of both entry-level and veteran sales professionals.
  • The role of AI training in safe environment: AI enables judgment-free training to build confidence and skills.
  • Reducing training time with AI: SAP quickly deployed AI-driven training, cutting down training time from weeks to hours.
  • Unique benefits for all sales levels: AI training helps both junior and senior sales reps, enabling more scalable, personalized coaching.

Key Insight from SAP’s Sales Coaching Journey – AI-Powered Speed

“We trained Jenny in just 24 hours and immediately deployed AI-driven training on CEO pitches. This dramatically reduced training time and increased efficiency.” – Susan Greenberg, SAP

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