Second Nature Is A Gartner Cool Vendor In Conversation Intelligence For B2B Sales

Faced with an increasingly virtual selling environment, chief sales officers are investing in technology to improve seller and customer conversations. CSOs should evaluate conversation intelligence vendors to improve sales velocity, pipeline generation and sales outcomes. Gartner Cool Vendor 2021
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Second Nature Scales Up Sales Coaching

Gartner has released its new Cool Vendor in Conversation Intelligence and we are proud to be recognized alongside some other phenomenal companies such as Gong and Chorus. We feel such prestigious recognition from Gartner is proof that our unique role-play technology is not just meeting, but exceeding, the needs of our customers, which include Zoom, Check Point, SAP and others.

As analyst Dan Gottlieb wrote in the report:

“When developing a coaching and certification program for scale, manager-led role-play and evaluation is effective but difficult to scale, especially with high-volume sales activities. The effectiveness of virtual alternatives, such as recorded pitches scored by either AI or managers, is limited because they only allow one-way practice of sales scenarios, with feedback given after the role-play event. Second Nature’s use of AI simulation and scoring enables managers to scale one of the most effective coaching and certification tactics in role-plays.”

So what’s so cool about Second Nature? We believe we have been named a Cool Vendor because our solution allows growing sales teams to be coached, trained and certified faster and better, by holding actual practice conversations in a safe space, with real-time feedback.>

Gottlieb continued:

“Increasingly, sales organizations must respond to change with speed and agility. By relying on Second Nature’s Jenny to conduct role-play exercises, sales leaders can accelerate the rolling out of critical go-to-market changes across a hybrid workforce. The frontline manager preserves a significant amount of bandwidth for high impact coaching behaviors, such as performance improvement and deal-level coaching.”

How Do We Do It?

Our AI sales coach, aka “Jenny”  has live conversations with your sales reps based on your talk tracks and sales playbooks. Jenny can ask and answer questions, and at the end of each role-play simulation she gives immediate feedback, helping them reach their best performance levels.

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Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

The Gartner Cool Vendor Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

Gartner, Cool Vendors in Conversation Intelligence for B2B Sales, By Analyst(s) Robert Blaisdell, Dan Gottlieb, 2 August 2021

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