When creating a new category, the biggest hurdle a seller will have to overcome is simply convincing their buyer that they have a problem.
Watch our on-demand webinar to see how experts Adam D’Angelo (UserGems), Colin Specter (Orum), Meshelle Baker (Shift/Co) & Russ Zack (Second Nature) advise on how to open your buyer’s eyes to a pain point they are likely unaware that they’re experiencing, and how to go about showing them that your product is the best solution for the problem.
Xavier University in Louisiana runs a selling skills course, in which students learn how...
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