Selling the New: Sales Leadership for Emerging Categories

When creating a new category, the biggest hurdle a seller will have to overcome is simply convincing their buyer that they have a problem.

Watch our on-demand webinar to see how experts Adam D’Angelo (UserGems), Colin Specter (Orum), Meshelle Baker (Shift/Co) & Russ Zack (Second Nature) advise on how to open your buyer’s eyes to a pain point they are likely unaware that they’re experiencing,  and how to go about showing them that your product is the best solution for the problem.